Services

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 Structuring, negotiating, and closing complex data partnership and licensing agreements — from first-party data deals to identity and matching products. Track record includes negotiating partnerships with eBay, Sagacity, Treasure Data, and The Trade Desk, and building Household ID and IP-matching products for major brands. 

 Assessing the market and building a sourcing strategy for the data your business needs — evaluating providers, output platforms (DSP/SSP), and competitive positioning. Delivered market assessments and sourcing recommendations for enterprise clients including Transunion. 

 Designing GDPR and TCF 2.3-compliant data products and consent frameworks, working directly with Legal, Product, and Engineering to ship compliant products into production. Delivered end-to-end strategy for Experian's identity matching product, as well as compliance assessment for each other engagement. 

 Building monetisation strategy for first-party data via programmatic channels, and launching the go-to-market and partnership models to support it. Built and launched an agency-partnership-led commercial model for Informa Markets, working with platforms including Treasure Data and The Trade Desk. 

    Total addressable market assessment, competitor rationalization, and acquisition prioritization for businesses evaluating M&A or portfolio consolidation. Identified overlap and unique selling points across Kinesso, Acxiom, and Matterkind for IPG, informing acquisition and focus-area priorities. 

 Evaluating team structure, headcount, technology gaps, and agency development needs for global marketing and data functions. Delivered a global capability assessment across EMEA, GCC, India, and China for Johnson & Johnson. 

 Reviewing and optimizing buy-side platforms and publisher yield stacks to identify where technology and process are leaving revenue on the table. Delivered engagements spanning DSPs, SSPs, and monetisation strategy for clients including Autotrader, Rightmove, and Dunnhumby. 

 Running structured customer research with agencies and direct customers to validate product-market fit and inform product requirements before build. Led Voice-of-Customer research for Transunion that directly informed product strategy. 

 Strategy and go-to-market for connected TV and identity products, including data partnership structuring to support product launch. Including strategy for a Samsung TV product launch across UK and Germany, including data partnerships with eBay and Sagacity.